Our Story
The success story of PureNature- from the beginnings until today
PureNature is a family led company which specialises in selling naturally and sustainably produced products.
In the following we have summarised for you in a timeline how we became specialists for products that support sustainable living and can help allergy sufferers.
1996
PureNature was founded by siblings Silvia and Klaus Müller who still own the company today. The mail order service was created because Silvia herself was affected some years previously when she contracted an illness which caused her to develop several allergies. Silvia and her brother Klaus began to source everyday products suitable for allergy sufferers. They became so good in what they were doing that they were approached by others who were also looking for allergen free items for daily life.
1997
The first catalogue consisted of 8 photocopied pages. The product range focused primarily on items suitable for the needs of people who were ill due to pollution and environmental toxins.
1998
After a successful start the private rooms of their house became too small and so they moved into the empty house of their grandparents which offered the necessary space for the expansion.
1999
8000 copies of the first printed catalogue went out to customers. Now with 50 pages, the catalogue offered a substantial range of products for the needs of allergy sufferers and their related illnesses.
2000
The first four colour print catalogue was released. With it we also changed the layout with the presentation becoming clearer and more informative.
2001
Launch of the PureNature website www.PureNature.de with a Forum, plenty of product information and facts and tips regarding the topic of allergies.
2003
In this year the website saw many improvements such as the option to refine searches with allergy and tolerance search filters and the possibility to print out personalised shopping lists for special dietary needs
2004
Our product range reached 1500 items and our Forum had more than 5000 entries written by interested users.
2005
The website had a facelift and even more new features were added.
2006
The 10th anniversary saw us move into our brand new company building in Idar-Oberstein. We celebrated the anniversary with an Allergy’s Day. The catalogue had grown to 150 pages by then.
2007
Plenty of new features were made to the website: the restaurant translation cards for allergy sufferers, a Blog, an option to browse the printed catalogue online to name a few. We also took measures to minimise our carbon footprint and to increase sustainability by using a climate neutral delivery service for instance.
2008
We launched a completely new website with 2500 items. Shopping with PureNature became quicker and easier, more comfortable, more secure and more fun. Climate neutral electricity now powers the PureNature company headquarters.
2009
Metal-free solid wood beds and furniture which have been developed by PureNature for the needs of allergy sufferers and electro sensitive people were added to our range.
2010
PureNature branched out internationally and added an Austrian and UK online shop.
2011
The Spanish PureNature online shop was launched in the Spring of that year. The product range was increased further to 3000 products. PureNature was certified by Trusted Shops.
2012
In the summer of that year a newly developed shop concept was launched in all countries. New features were added making shopping even easier.
2013
Our warehouse capacity was increased by 30% to cope with the ever-increasing stock.
2014
German produced upholstery and mattresses for allergy sufferers were added to our product range.
2015
4000 items now feature in our PureNature catalogue and the product range is still growing.
2016
We looked back on 20 years of PureNature. Our 20th anniversary was celebrated in style by promotions and campaigns. Our visions and values are summed up in four words:
Natural. Sustainable. Healthy Living
2017
This year is dominated by a new PureNature website. After more than 2 years of development the new online shop is more modern and streamlined. The shop is now also easily accessible via smartphone and tablet and ordering online becomes yet again easier.